Thank you to all of our customers who made it to see us at Pure London 2022. If you couldn't visit us due to the extreme weather or if you think you might have missed something, then we have a full round up for you below:

The catwalk

Jayley always features heavily on the Pure London Catwalk and this year was no different. See it for yourselves here.


Sustainability and being eco-friendly is our number one philosophy.

Why our products?

Good for you

We're cautious of our ingredient selection and use only the best.

Made to perform

Breakthrough formulas that are designed and tested thoroughly.

100% transparency

We provide information around what's in our products and why.


Achieve fuller color with our best lip crayons ever.

Bath + body

Designed for delicate skin to suit all the family.


Diapers, wipes, training pants etc, we've got it all.


Have questions?


You shouldn’t have to choose between what works and what’s good for you.


It’s time to be honest!

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